A Timeless Journey of Culture, Society and Mobility
Icons are figureheads for cultural and technical
achievements, which have also decisively shaped values and standards in our
time. This also includes the T1, which celebrates its 50th anniversary this
year, as well as the Lamborghini Countach and the Porsche 911 – these exhibits
presented in the DRIVE are symbols of their time, which to this day have a lasting
effect on the mobility landscape.
achievements, which have also decisively shaped values and standards in our
time. This also includes the T1, which celebrates its 50th anniversary this
year, as well as the Lamborghini Countach and the Porsche 911 – these exhibits
presented in the DRIVE are symbols of their time, which to this day have a lasting
effect on the mobility landscape.
Image gallery
ICONIC – A Timeless Journey of Culture, Society and Mobility”
ICONIC – A Timeless Journey of Culture, Society and Mobility”
ICONIC – A Timeless Journey of Culture, Society and Mobility”
ICONIC – A Timeless Journey of Culture, Society and Mobility”
ICONIC – A Timeless Journey of Culture, Society and Mobility”
At the same time exhibited works
by the Pop Art master Andy Warhol
and famous design items such as the Egg Chair by the designer and architect
Arne Jacobsen, also open up new cultural and social perspectives.
The “Icon’s World”
interactive multimedia space is especially impressive. Following a visual trip
through time, the immersive landscape opens up a look into the future.
The
multimedia projections allow us to experience the visions of mobility,
architecture worlds and technologies, which create the icons of tomorrow. They
stimulate with touch-sensitive buttons and invite you to communicate with
“IDA”, an empathetic artificial intelligence-based assistant.
Additional information
The exhibition can be viewed in the DRIVE. Volkswagen
Group Forum, on the corner of Friedrichstraße 84 and Unter den Linden in Berlin
and is open daily from 10 a.m. to 7 p.m. Admission is free.
Educational Services
For guided tours, please register directly at the reception desk or via email: drive.tour@volkswagen.de
Accessibility
The exhibition is barrier-free.
