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With the “ICONIC – A Timeless Journey of Culture, Society and Mobility” exhibition, in its Berlin representative office the Volkswagen Group presents icons of modernity, which have shaped, among other things, mobility, design, architecture and art from the 1950s to the present day.
Icons are the embodiment of inspiration and encourage us to break new ground – in science and technology, in the creative sphere and in society. They are all connected by their unique stories, identity and mission. ICONIC offers a look at icons that unite modernity, the pioneering spirit and passion – at outstanding personalities, technical innovations, visionary architecture and timeless design language.
Throughout the unique exhibition visitors will discover legendary vehicles of the Group brands, such as the immortal VW Bus and the VW Beetle, and more than 100 other exhibits, some originals, from the worlds of art, design, architecture, fashion, music and special moments of the more recent past.
The special arrangement of the exhibition space enables a well-flowing tour through the individual decades from the 1950s right into the future. Unique perspectives on culture and society are opened up with pieces by Pop Art creator Andy Warhol and famous design objects, such as the Egg Chair by designer and architect Arne Jacobsen.
It then gets interactive for visitors in the multimedia “Icons’ World” space. After the visual journey through time the immersive landscape opens up a look into the future. The multimedia projections allow us to experience mobility visions, architectural worlds and technologies that shape the icons of tomorrow. They animate via touch-sensitive buttons and invite us to communicate with “IDA”, an empathetic assistant, based on artificial intelligence.
ICONIC thus becomes an experience that shows people the wealth of ideas with which we can shape the world and icons of the future.
It is open every day and entry is free.
DRIVE. Volkswagen Group Forum, Friedrichstraße 84 / Ecke Unter den Linden
10117 Berlin
Exhibition/information
Telephone +49 (0)30 / 2092 1300
Monday to Friday, 10 am to 7 pm
For the exhibition there is an app that also offers further information on the DRIVE.
After opening the app (“Volkswagen Group Global Events”) please select “DRIVE. Forum Berlin” (= login without account) and and then select “Event” ICONIC. And there you are on the DRIVE homepage.
You can call the app up here:
Playstore from Android 10 App Store iOS
Webapp
(for older devices and operating systems, e.g. Android 9 and lower or if there is no access to public stores. If necessary, you can then save the web address called up from your mobile browser as an icon on the home screen for quick access)
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The DRIVE. Volkswagen Group Forum is the official representative office of Europe’s largest automotive group in the heart of Berlin and is seen as an open house of mobility. The location already says it all here. On the legendary interface of the magnificent Unter den Linden boulevard and the multifaceted Friedrichstraße you will find a meeting place where you will experience the fascination of mobility up close and in person. An unprecedented concept in the automotive world, which turns an exclusive building into the city home of the Volkswagen Group’s ten brands.
Alternating exhibitions on brands and topics are the focus in the DRIVE, and if you want to immerse yourself deeper in them, simply join in with a guided tour.
The DRIVE is also increasingly one of the big Berlin stages giving space to art, design, sports, visions of the future and current affairs. Talks and panel sessions with crème-de-la-crème participants are firmly established here.
BERLIN CITY TOUR – ID. BUZZ ROAD TESTS
From 10 October to the start of December the road test promotion with the ID. Buzz, from Thursday to Sunday, lets you experience how a cult classic and electric drive merge to form a fascinating driving experience.
Click HERE to go to the DRIVE website where you will find further information and registration details.
The all-electric ID. Buzz shows how the tradition of the iconic Bulli is transported into the future and how this feels. It is already iconic today and has secured its place in the DRIVE’s current exhibition “ICONIC – A Timeless Journey of Culture, Society and Mobility”.
Experts will accompany the tours through the capital and provide comprehensive information about the special features of driving an electric car as well as interesting details about the ID. Buzz.
Space for forward thinkers – conferences in the DRIVE.
Space for forward thinkers – conferences in the DRIVE.
Clever ideas thrive in inspiring environments. The Volkswagen Group Forum offers various meeting and conference spaces, which await you with extensive technology and excellent catering with a fabulous atmosphere, and enable an unforgettable experience in our building. Utilise our conference spaces for your events and benefit from our experience with digital formats.
The DRIVE Conference Team will be only too happy to accept your event enquiries.
Telephone: +49 (0)30 2092-1244/-1503/-1210, email: drive.konferenz@volkswagen.de
Catering in the DRIVE - Daily by Dallmayr.
Fancy some coffee and something delicious to eat? Before or after an exhibition visit in the DRIVE. Volkswagen Group Forum or when you’re out and about in Berlin Mitte – drop in to Daily by Dallmayr!
In its new day restaurant on the corner of Friedrichstraße and Unter den Linden, the traditional family-run business from Munich with its famous delicatessen offers a diverse range of food and drinks in the company’s renowned top quality. All to be enjoyed right there in a modern atmosphere or to take away in sustainable reusable deposit solutions.
The menu features a wide-ranging selection of tarte flambée and bowls, soups, salads and dessert variations, with the focus on fresh and top quality ingredients. Various Dallmayr coffee and tea specialities are brewed, prepared and served fresh in front of our guests at the coffee bar.
Opening hours:
Monday to Saturday from 8 am to 7 pm
Closed on Sundays and bank holidays
Magic to take away - the DRIVE.STORE.
Even the longest visit to the DRIVE has to end sometime. Want to bridge the gap until the next time and remember the experience long into the future? Or would you like to cheer up someone who wasn’t with you? We know what get the pulses of automobile fans and others racing. From accessories, car manufacturing upcycling products, miniature models, watches, jackets and bags, future mobility items, useful things for the outdoors and travelling, books and stationary products. There’s always something new to discover at the DRIVE.STORE, and we are always organising themed weeks to surprise you. That’s when you’ll find discounted lifestyle products for yourself or a friend. Take a look. It’s worth it!
Opening hours:
Monday to Sunday,10 am – 7 pm
DRIVE.STORE
Unter den Linden 21A
10117 Berlin
Tel.: +49 (0)30 2092 1323
Email: drive.store@volkswagen.de
Address
Friedrichstraße 84 /Ecke Unter den Linden10117 Berlin
Tel.: +49 30 2092 1300 E-Mail: info@drive-volkswagen-group.com